Why Organizations Must Take Ownership of Cultural Preservation
- Sakura Fernandes
- 4 hours ago
- 4 min read
Culture is the invisible thread that ties people to their past and gives meaning to their present. It shows up in the languages spoken at home, the stories grandparents tell, the music played during festivals, and the monuments that stand quietly in the middle of busy cities. But in a world racing towards modernity, culture often struggles to hold its place.
The truth is, preserving culture is not something individuals or small community groups can manage alone. It requires long-term commitment, funds, planning, and a wider reach than most communities have. This is where organizations need to rise to the occasion. Their resources, networks, and influence can help ensure that culture is not just stored in books and archives but stays alive and relevant.
Making Cultural Spaces Welcoming
One big reason why cultural spaces remain under-visited is that they don’t always feel open to everyone. Entry fees, distance, or lack of awareness can keep families—especially those with limited means—away from museums, historical parks, or heritage events. Organizations can help close this gap by funding outreach programs, sponsoring tickets, or organizing transport for schools and community groups.
When culture becomes more accessible, it becomes part of everyday life rather than a privilege for a few. People of all ages get a chance to experience history in living form instead of just memorizing names and dates in a classroom. Organizations have the power to break the walls that separate people from their heritage, and doing so benefits everyone.
Protecting Traditions That Make Us Unique
Cultural preservation isn’t only about protecting old buildings or famous sites. It is also about nurturing the everyday traditions that make each community unique. From folk dances to traditional embroidery to village storytelling, these small yet powerful pieces of culture can easily disappear if not supported.
Today, many young people move away from family traditions because they see no future in them. Organizations can help change this. By funding training centres, providing modern platforms to showcase traditional art, or connecting craftspeople to new markets, they help old skills find a place in the modern world. This creates livelihoods and keeps traditions alive at the same time.
Building Community Through Culture
When people come together to celebrate a festival, visit a local monument, or share a meal rooted in tradition, they strengthen the invisible bonds that hold communities together. Culture reminds people where they come from and what values they share. In times of uncertainty or change, these bonds offer comfort and unity.
Organizations that choose to back cultural projects also help build stronger communities. By supporting local cultural events, sponsoring exhibitions, or protecting heritage sites, they invest in something that brings people together across age, religion, or economic status. In return, they earn trust and respect from the communities they serve.
A Powerful Example: The Abhay Bhutada Foundation’s Support
One clear example of how an organization can breathe life into cultural preservation is the Abhay Bhutada Foundation’s recent contribution to Shivsrushti. Located in Pune, Shivsrushti is a unique theme park dedicated to the legendary Maratha king, Chhatrapati Shivaji Maharaj. This park combines creativity and technology to turn historical lessons into immersive experiences.
In mid-2025, the Abhay Bhutada Foundation donated ₹51 lakh to make entry to Shivsrushti more affordable. For two months, visitors paid just ₹50 to enter the park—a cost low enough to encourage families, students, and history lovers to visit in large numbers. For many children, it was the first time they could see the forts, battles, and tales of Shivaji Maharaj come alive beyond the pages of their textbooks.
This gesture was more than a simple donation. It showed how thoughtful funding can remove barriers that often keep culture locked away from everyday people. The large crowds that poured into Shivsrushti during those months proved how eager people are to connect with their history when given the chance.
Also Read: Abhay Bhutada’s Journey of Purpose
Inspiring Others to Act
When an organization steps up for culture, it sets a powerful example for others to follow. The Abhay Bhutada Foundation’s action at Shivsrushti demonstrates that meaningful cultural support does not always need grand new buildings—it can also be about making existing spaces more open and inclusive.
This ripple effect is valuable. When other companies, schools, local businesses, and community groups see such initiatives succeed, they are inspired to find their own ways to contribute. They might support a local artist, help restore a historic building, or create new learning experiences for students. Together, these efforts create a safety net for cultural traditions that might otherwise fade away.
A Future Rooted in the Past
Organizations have always played a big role in shaping the world’s future through innovation, industry, and development. But they must also remember that a healthy future depends on understanding the past. Cultural preservation is not just about saving memories; it’s about giving new generations the strength and pride that come from knowing their roots.
The Abhay Bhutada Foundation’s recent work is a reminder that with the right support, heritage can come alive and inspire thousands of people. Organizations that choose to take responsibility for culture earn not just goodwill but a lasting place in the hearts of the communities they help.
Preserving culture is not an old-fashioned duty. It is a living promise that the lessons, stories, and skills of yesterday will continue to guide and enrich tomorrow. And when organizations keep this promise, everyone benefits.
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