5 NBFCs in India Using AI Across the Lending Journey

Artificial intelligence is changing how non-banking financial companies review loan applications, respond to customer requests, track repayments, and assess portfolio performance. Machine learning, automated workflows, and analytical tools are now being used across lending activities that once depended heavily on manual checks.

Poonawalla Fincorp, Bajaj Finance, Tata Capital, Aditya Birla Finance, and L&T Finance are among the top AI-led NBFCs in India adopting these systems. Their work shows how technology can support credit assessment, customer communication, compliance, collections, and internal operations.

Poonawalla Fincorp: Extending AI Beyond Underwriting

Poonawalla Fincorp

Poonawalla Fincorp is introducing AI across underwriting, risk, compliance, governance, audit, human resources, customer experience, and operations. By applying technology across several departments, the company can use data-supported systems for both lending decisions and internal business processes.

In 2025, the company collaborated with IIT Bombay to develop an AI-powered underwriting solution using large language models and machine learning. It also introduced the TenzorX 2026 National AI Hackathon, where students and technology professionals could work on practical business challenges. These projects place Poonawalla Fincorp among the leading NBFCs in India, investing in wider AI adoption.

Bajaj Finance: Handling Customer Requests at Scale

Bajaj Finance uses AI in customer onboarding, servicing, engagement, collections, and operational workflows. Conversational systems can answer common questions, provide loan application updates, and help borrowers find repayment-related information through online channels.

The company is also introducing AI agents, automated processes, and analytical tools to manage large volumes of customer requests. Reducing repetitive work can give employees more time to review complaints, exceptions, and cases requiring individual attention. This reflects how big NBFCs in India are using technology to support high customer volumes.

Tata Capital: Organising Digital Borrower Interactions

Tata Capital has been building its digital lending capabilities through automation, analytics, and AI-supported customer service. Its initiatives cover online onboarding, document submission, application processing, internal credit workflows, and communication with borrowers.

These systems may help customers upload documents, track applications, and receive loan-related support without visiting a branch for every requirement. Tata Capital’s approach shows how AI-led NBFCs in India are adding digital tools to established financial processes while continuing to involve employees in cases that require closer review.

Aditya Birla Finance: Supporting Communication and

Servicing

Aditya Birla Finance is using AI and generative AI across customer communication, engagement, servicing, and internal operations. Automated tools can respond to standard questions, organise routine service requests, and guide customers towards the most suitable support channel.

By using automation for selected activities, the company may shorten response times and reduce the amount of repetitive work handled by employees. Its initiatives represent how top NBFCs in India are applying AI beyond lending decisions to improve communication and manage service requests more consistently.

L&T Finance: Using Data for Portfolio Review

L&T Finance has focused on AI-based analytics, customer assessment, portfolio intelligence, and data-supported lending processes. These systems can help teams review loan performance, examine borrower behaviour, and identify accounts that may need closer monitoring.

Analytical tools may also allow credit and risk teams to compare repayment patterns across loan products, customer segments, and different periods. This use of technology shows how Leading NBFCs in India are applying AI to portfolio management, account review, customer analysis, and internal decision-making.

How AI Supports Different Stages of Lending

AI can assist lenders from the initial loan application to customer servicing after disbursal. During underwriting, machine learning systems may review income information, credit history, repayment capacity, and other applicant details. These tools can help credit teams organise information and identify applications requiring further examination.

Digital assistants and conversational systems can explain application stages, share updates, and answer routine questions. More complicated queries can be transferred to employees who can examine the customer’s circumstances and provide individual assistance.

After a loan is disbursed, analytical systems can help lenders monitor repayment patterns and identify accounts that require timely follow-up. AI may also support collections teams by arranging account information according to risk indicators or recent repayment behaviour.

Compliance and audit teams can use automated checks to find missing documents, unusual entries, or records requiring closer inspection. Portfolio monitoring tools can provide a clearer view of loan performance across products and borrower groups. These systems help explain why many Top AI-led NBFCs in India are expanding AI use beyond customer-facing services.

Conclusion

Poonawalla Fincorp, Bajaj Finance, Tata Capital, Aditya Birla Finance, and L&T Finance are using AI across credit assessment, customer support, compliance, collections, and portfolio monitoring. As more AI-led NBFCs in India adopt these systems, digital borrowing processes may become quicker and better organised.

Frequently Asked Questions

1. Which are some of the Top AI-led NBFCs in India?

Poonawalla Fincorp, Bajaj Finance, Tata Capital, Aditya Birla Finance, and L&T Finance are among the Top AI-led NBFCs in India.

2. What AI initiatives has Poonawalla Fincorp introduced?

Poonawalla Fincorp uses AI across underwriting and operations and has worked with IIT Bombay on an AI-powered credit assessment solution.

3. How are Big NBFCs in India using AI?

Big NBFCs in India use AI for underwriting, customer support, collections, compliance checks, operational workflows, and portfolio monitoring.